Webbiquity

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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Nurture Your Sales Team like Customers. And for marketing, that’s your sales team.

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Best Email Marketing Strategies and Tactics of 2009

Webbiquity

Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. Keep in mind however that Forrester’s primary audience is large enterprises; for small to midsize firms, ESPs like Constant Contact and VerticalResponse should definitely be in the consideration set.).

Tactics 100
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. It provides capabilities for capturing customer insights, response, brand management and social media outreach tracking. Tweet This!

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Avoiding Stupid SEO Tricks

Webbiquity

As Forrest Gump noted, “Stupid is as stupid does.&#. As evidence of how unsophisticated some of these SEO spammers are, I’ve heard of instances where such emails have been sent to real SEO firms—which is like trying to sell a Whopper to the manager of a McDonalds, or a Chevy to Scott Monty.

SEO 100
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Seven Expert Social PR Guides and Tips

Webbiquity

Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts. .” And even among Fortune 500 firms, “Only 24 percent of the company sites offer images and 22 percent offer videos.”

PR 100
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120 Top People in Minnesota Tech on Twitter

Webbiquity

Principal Analyst, Forrester Research. Husband, Father & Friend – Founder & CEO @UpsieHQ l @villagecapital 16′ @Techstars 17′ Following: 1,192. Followers: 3,699. Tweets last 90 days: 100+. Charles Betz. CharlesTBetz. Adjunct, [link] Author, instructor, amateur songwriter. Concerned citizen. Personal views only.

Twitter 259
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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. Bing Offers Up a Free Link Graph by SEOBook. 14 Search Tools to Bookmark by Search Engine Watch.

Keywords 100