16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. For example, what percentage of businesses maintain company blogs? Is it truly random?);
23 Outstanding Social PR Guides
JULY 22, 2014
Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. This shift has led to today’s emphasis on “social” PR.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. Link building is somewhat surprisingly at #4 of Forrester’s five top areas. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. by GO Marketing.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
Eric Vreeland addresses that gap in this excellent post, showcasing companies like Saleforce.com and Forrester Research , and also provides tips and guidance on how B2B marketers can make the most of the world’s largest social network. You know the statistics : Facebook is the most popular method for sharing online content. It’s approaching one billion users worldwide. Mark R.
20 (More of the) Best SEO Guides, Tips and Insights of 2011
FEBRUARY 13, 2012
Duane Forrester steps through the major search factors for Bing (though most apply more broadly), including crawlability (e.g., SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog.
11 (of the) Best SEO Tools and Keyword Research Guides of 2012
JANUARY 28, 2013
Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. SEO Tools and Reviews. 5 STARS.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
SEO Underused, Forrester Report Suggests by MediaPost Search Blog. Laurie Sullivan reports Forrester research discovering that three-quarters of technology vendors have embraced SEO; less than 10% don’t use search optimization at all. Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. hours to 6.3 hours.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). Adoption soared. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), And much more.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. These men are indeed using Twitter to rewire and reorient the Web. But, by no means, is this list complete. It takes a community to build a community. According to Tom Grant , Ph.D, Adam L.
Seven Expert Social PR Guides and Tips
DECEMBER 26, 2012
Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts. Public relations (PR) or media relations has long been treated as its own world, separate from marketing. So how exactly does PR support SEO efforts? Give them credit. Compliment them.
Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank
MARCH 19, 2014
Reporting that “A Forrester Research study revealed that 70% of consumers trust brand recommendations from friends, only 10% trust advertising,” Ray Hiltz notes that still, “the majority of companies remain in their Mad Men rut and give no serious attention to building relationships with their market.” At first, it was just links. Simple, really.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus Until fairly recently, keeping track of your organization’s online presence was relatively easy.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? ROI Is Dead by StraightUpSearch. by HubSpot. What’s In Your Social Media Toolkit?
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. this year, and Forrester Research B2B spending on social media marketing to reach $54 million in 2014, up from only $11 million in 2009. How are marketers planning to allocate budgets this year? More than 1.5
Five Social Media Marketing Reports and Guides Worth Checking Out
AUGUST 2, 2010
And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. Much has been written about content marketing from the delivery side. For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge.
Measuring the Impact of Social Media in B2B Marketing
OCTOBER 27, 2010
Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. The report concludes by recommending that marketers use a combination of value chain analysis and total economic impact (I’ll leave the explanation of these to Forrester) to assess the impact of social media investments on B2B marketing success.
Avoiding Stupid SEO Tricks
DECEMBER 9, 2010
As Forrest Gump noted, “Stupid is as stupid does.. Search Engine Optimization (SEO) backlinks blogging effective SEO tactics Forrest Gump free SEO evaluation link farms link spamming Scott Monty search engine submission SEO sleazebagsI’ve written before about how to spot and avoid SEO sleazebags—the type who give an honorable and critically important profession a bad name—in Just Say No to Bad SEO and The Wrong Way to Build External Links for SEO (which seems somewhat quaint and naive now only due to the recent rapid growth of link spamming). Good grief, why?
Best Email Marketing Strategies and Tactics of 2009
APRIL 20, 2010
Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. Noting that “Forrester’s March 2009 US Interactive Marketing Forecast Online Survey found that 92% of respondents are currently using email marketing and spending is expected to balloon to $2 billion dollars by 2014, Forrester ranks the best providers based on their research; ExactTarget , Yesmail and Experian’s CheetahMail are among the top picks. How has email marketing changed in the last few years? Email’s new role in digital marketing by iMedia Connection.
Best Business Blogging Tips of 2009, Part 1
JANUARY 10, 2010
Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. How can you keep generating fresh ideas for blog posts? Use email to extend the reach of your blog? Build links and traffic? And most importantly, use a company blog to drive real business results? Find the answers to these questions and others here in more of the best articles and blog posts on business blogging last year. 7 Ways to Keep Fresh Content Flowing On Your Blog by ProBlogger. by Writing on the Web. by Social Media Today. Digg this!
Best of 2009: SEO Tips, Part 1
JANUARY 10, 2010
He also quotes a finding from Nate Elliot of Forrester that there are “an average of 4.7 Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google’s free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Blogging helps. Social media works.
Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine
AUGUST 31, 2016
Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive. We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones.
Forrester: Advocate Marketing Is Critical To B2B Success
OCTOBER 21, 2015
That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. . Download the Forrester report to learn more about advocate marketing’s growing role in creating customer relationships that deliver long-term value. Advocate marketing creates value for B2B brands.
Forrester thinks Content Marketing Isn’t Working – They’re Half Right
JULY 18, 2014
Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. 51% responded “somewhat effectively”. • 14% responded “very effectively”. In her interview, Ms.
4 Key Marketing Technology Takeaways From A Forrester Wave
It's All About Revenue
FEBRUARY 3, 2014
Savvy B2B marketing leaders are “re-engineering their lead-to-revenue process to transform marketing — from a top-notch supplier of leads for the load-bearing sales channel to the architect of customer engagement across the entire customer life cycle” according to the recently released Forrester Research, Inc. The vendor web site is an important first impression engagement forum.
Forrester Sounds the Digital Marketing Alarm
APRIL 12, 2016
The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. ” – Forrester Research. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard. Many companies have marketing mixes that are fairly set in stone. But has spending? Get the Report.
Forrester Research Predicts Account-Based Everything in 2017
FEBRUARY 21, 2017
According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success. Blog Marketing Marketing Leadership
Forrester Research Names Oracle Marketing Cloud a Leader
It's All About Revenue
JUNE 1, 2016
That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape. This year, we’re proud to share that Oracle Marketing Cloud was a leader in their assessment. The need for simplicity in the digital marketing landscape is urgent. Product New
Act-On’s a Leader in the Forrester Wave™ and What That Means to You
DECEMBER 12, 2016
So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. When Act-On was listed in Forrester’s 2014 report, our founder Raghu Raghavan called it an “ amazing milestone ” for the company. WIIFY? So, what’s in it for you?
Death of a Salesman? Forrester says Yes.
The ROI Guy
MARCH 12, 2015
At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. The main culprit for the decline is a move to self-service. So what can you do about the shift?
New Forrester Research: B2B Should Use B2C Customer Loyalty Principles
APRIL 22, 2015
And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. As Forrester analyst Emily Collins underscores, “B2B companies stand to benefit from three core tenets valued by B2C marketers, which have nothing to do with discounting, and everything to do with building a flexible, customer-obsessed loyalty strategy.” Forrester’s recommendation: Extend and elevate your existing retention efforts. After all, B2B buyers don’t respond to reward points and coupons.
Forrester Finds the Future of Video May Not Be Television
MARCH 14, 2017
Forrester Research has bad news for marketers. Well, thankfully Forrester has some answers on that as well. In Video Strategy for the Post-Digital Age , Forrester outlines three strategies for building engagement, whether your prospects are looking to buy, or just casually consuming content. Remember commercials? Or at least, they were…. So what is a business to do?
Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
It's All About Revenue
NOVEMBER 18, 2016
Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria. When evaluating Oracle’s L2RM platform, Forrester noted, “Consider Oracle to bring large, complex go-to-market strategies to life.
High-Performing B2B Marketers Will Make These 4 Shifts in 2016, Predicts Forrester
JANUARY 8, 2016
And Forrester is taking notice, predicting massive shifts in marketing in the coming year. Forrester Predictions for 2016: B2B Marketing's New Mission. Forrester’s predictions see massive changes in 2016 in four major realms: go-to-customer strategy, the accelerating shift from art to science, tech investments, and B2B messaging. B2B buying has changed. Get the Report.
Video Marketing Success Starts with Distribution, says Forrester
NOVEMBER 16, 2015
Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. The post Video Marketing Success Starts with Distribution, says Forrester appeared first on Vidyard.
Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing
It's All About Revenue
SEPTEMBER 25, 2015
Today, it’s my pleasure to share that Oracle’s Maxymiser was cited by Forrester Research as a leader in The Forrester Wave™: Online Testing Platforms, Q3 2015. Click here to download a copy of the Forrester report at Maxymiser.com. At best, marketers lose a revenue opportunity. At worst, they send one to your competitor. Take Alaska Airlines as an example.