Customer Experience Matrix

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid. Statistics include: • 16.5%

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Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position. . - vendor strength , which assesses a vendor’s current and future business position. This is a combination of company size, client base, and financial resources.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. Where are marketers moving their budgets?

Spending 120
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Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success

Customer Experience Matrix

Winterberry and Forrester were specifically about online marketing, Gleanster and Marketing Sherpa were B2B surveys, and IBM and the two CMO Council studies were of general marketers. The second-ranked item (marketing process) was never listed first; it ended where it did because it had the most twos and threes.

Barriers 120
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5 Key Marketing Measures That Don't Include Revenue

Customer Experience Matrix

The situation – and barely concealed frustration – is captured perfectly in the headline from a recent Forrester Consulting study sponsored by Silverpop : “Response Metrics Are Used To Evaluate Success, Leaving Customer Or Business Impact Metrics Largely Ignored”.

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How Different is Small Company CRM?

Customer Experience Matrix

Continuing with yesterday’s theme of hosted CRM, two more studies have come to my attention: - Forrester Research ( www.forrester.com ) published “Comparing The ROI Of SaaS Versus On-Premise Using Forrester's TEI™ Approach” which concluded that SaaS (software as a service) offerings are clearly cheaper for installations with under 100 users, and competitive (..)

CRM 120
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QlikView Is Champion In Aberdeen AXIS (But Is This Graph Necessary?)

Customer Experience Matrix

So I was more than a little perplexed to see the Aberdeen ranking, especially because I wasn’t aware that Aberdeen produced something similar to the Forrester “waves” and Gartner “magic quadrants”. Indeed, it turns out that the AXIS program is brand new. The BI report is the second to be issued but will be followed by several per quarter.