Webbiquity
MARCH 31, 2022
They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. With B2B marketing, it’s all about value.
Salesforce Marketing Cloud
FEBRUARY 16, 2024
Done the right way, commissions can be a powerful incentive to give your best and go beyond your comfort zone. In my 20-plus-year career, and as founder of the Harris Consulting Group, I’ve learned some valuable lessons, tips, and best practices when it comes to structuring sales commissions. Who’s it for?
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Inbox Insight
MAY 31, 2024
Lead generation strategies have evolved significantly due to economic pressures and technological shifts. With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. Those with low intent may need more nurturing.
LeanData
JUNE 15, 2022
But, some lead leakage is inevitable, and, in fact, welcomed, for you do not want to devote precious resources — the time, attention and money of your revenue team — to leads who aren’t qualified, aren’t in your ideal customer profile (ICP), don’t have budget, are media and analysts, and/or any of a multitude of other relevant reasons. .
accelerate agency
OCTOBER 21, 2020
Software as a service (SaaS) is a business model which is becoming ever more popular. Recent statistics forecast that the SaaS sector could be worth as much as $623 billion by 2023. You need a SaaS marketing strategy that works. What follows are 12 elements of a successful SaaS marketing strategy.
Allocadia
MARCH 30, 2021
Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to win customers for life. The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities.
SmartBug Media
SEPTEMBER 2, 2022
Growth is possible through a change in perspective and strategy. Even if this already happened closer to the beginning of the year, before increases in the cost of living and a looming global recession impacted forecasts , it’s time to do it again. This pricing exercise will likely impact your product or service roadmap.
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