Crimson Marketing

AUGUST 28, 2014

While CMOs have for some time been predicting that figure to rise above 10%, the data shows that they haven’t kept up with those forecasts.” .” “Social media occupies an average 7.4% of marketing budgets. ” Source: MarketingCharts. Image: Courtesy of Rigzone . Corporate Marketing Digital Marketing'

Spending 100

Spending Analytics Peer-to-peer Social Marketing 100

Crimson Marketing

NOVEMBER 17, 2014

Present and Future Value: Pernille forecasts how gathering marketing intelligence on competitors, industries and categories will increasingly empower CMOs to “prove out the value” of social media marketing to CEOs. Pernille explains why making that comparison is part of a smart social media strategy.

CMO 100

CMO Social Media Social Marketing Psychographics 100

Crimson Marketing

OCTOBER 9, 2013

DeMers forecasts, “Businesses will increasingly be able to explain what content marketing is, how it aligns with their larger business goals, and why it’s important.”

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

DeMers forecasts, “Businesses will increasingly be able to explain what content marketing is, how it aligns with their larger business goals, and why it’s important.”

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

JULY 24, 2014

That means coming to the table with a revenue marketing forecast and aligning tightly with sales to ensure the revenue goal is met. Planning, forecasting, pipeline, bookings, and revenue become the common ground for the two departments to work together. Talk about qualified opportunities and closed business.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100