article thumbnail

How to measure 5 popular social media channels

Online Marketing Institute

While they’re both interesting reads and contain valid points, the idea that ROI and metrics are difficult to measure isn’t true. Privacy Policy | Search | FAQ | Contact Us | Store | RSS | Widgets | Site Map.

article thumbnail

How To Create a Buyer Persona: A Step-by-Step Guide

Optinmonster

Make data-driven decisions : By using data and research to validate the buyer persona, businesses can make data-driven decisions about their marketing and product development strategies. This may involve analyzing your current customer base, looking at demographic data, or conducting surveys and focus groups.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Find the Best Selling Angles For Your Shopify Store Products (With Data & A/B Testing)

Convert

Research, data, and iterative testing are the foundation of the creative process and help validate your selling angles. Selling Angles: For Black people by Black people Privacy first Results contain specific African country and tribes. Dan Nelken , author of “ A Self Help Guide for Copywriters. Collecting VoC Data.

Product 52
article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Most every company can give you a valid and committed set of “listening processes&# they have had in place for the past decade or longer. Your opinion is as valid as anyone elses, so come on. .&#. 9) Most companies have “hearing systems&# not “listening systems.&# So, they are listening, right? advertising.

article thumbnail

Everything is measurable in marketing

Martech

These are techniques like focus groups, one-on-one interviews with current and prospective customers, customer shadowing — when researchers accompany customers in their homes and offices to observe their behaviors and see how they make decisions. Still, otherwise, brand strength requires classical market research techniques.

article thumbnail

B2B Website Design Trends that Work for Professional Services

Hinge Marketing

In the professional services, expertise is your product and experience is validation. This new generation grew up online and with social media, so they search for expertise, validate referrals and use technology differently than their predecessors. Let’s get started. A Professional Services Website that Works.

article thumbnail

From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Bluetext

Monitoring Stakeholder Contacts : Capture social media posts, digital content interaction (with a privacy-first approach of course ), conference attendance, and internal agency relationship information from contacts over time so that you can understand and target their needs, interests, and priorities. Build from there.