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How Neuromarketing Could Revolutionize the Marketing Industry

Hubspot

Immersion Neuroscience’s findings suggest that knowing what the brain actually resonates with is much more important than what people say they like, especially when you test ideas in focus groups -- participants are prone to shielding their true opinions due to groupthink and the urge to please authority figures.

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The 15 Best LinkedIn Pulse Articles On Marketing

Marketing Insider Group

And no business is too small to succeed if it has innovative products and a strong focus on customers. While this would be true of any age, Brian presents some suggestions for dealing with the increasing rate of change. He is also very active on slideshare where he sneaks his way into the lists of best slideshare presentations.

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Makings Of A Modern Creative Director

Bluetext

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Bill also taught me that having a great attitude and opinion; knowing what is a good product and what is not is a critical skill. Followed by a complete spec user experience design presentation that knocked the cover off the ball.

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The Psychology of Stories: The Storytelling Formula Our Brains Crave

Hubspot

Storytelling is a community act that involves sharing knowledge and values. When we consume uninteresting information, like listening to a presentation with boring bullet points, a certain part of our brain called the Wernicke’s area is activated to translate the words into meaning. Told any good stories lately?

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

Chief Storyteller – who can craft memorable stories to connect your brand to customers. Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews. Share your brand story with powerful storytelling.

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The ABCs of Connecting With Generation Z

Content Marketing Institute

In his recent Content Marketing World presentation on the subject of Generation Z, FutureCast President Jeff Fromm characterized this demographic group as “old souls in young bodies.” Get access to all the 2018 presentations with an on-demand video access. What to expect when you’re connecting. Click To Tweet. Click To Tweet.