Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Be sure to search for common misspellings of their names, too!

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Hinge Marketing

OCTOBER 5, 2015

SEE ALSO: 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm. That means, contrary to popular opinion, we’re not entirely rational. When you lack solid information about your market, you’re forced to make decisions with blinders on. Managing partners tend to forget one critical fact.

Advertising Agencies 48

Advertising Agencies Research Marketing Management B2B 48

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link]. Find us on iTunes: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. A chief marketing officer , or CMO , is a member of the C-suite responsible for all marketing activities in the organization. CMO vs VP of Marketing. Let’s start!

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Optinmonster

MARCH 30, 2020

In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? Get paid to do what you love. A very small price to pay for a new, exciting career! Do Some Basic Market Research.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

Hinge Marketing

APRIL 15, 2020

Researching your target markets is one of the smartest business moves you can make. In this post we will explain what target market research is, provide examples, and show you how to go about conducting, analyzing and applying it. Our focus will be on the professional services, but the principals apply more broadly to B2B marketing.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116