Marketing Insider Group

JULY 14, 2020

Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations. Do they read blogs or would they rather watch YouTube tutorials?

Marketing Strategy 307

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Adobe Experience Cloud Blog

NOVEMBER 28, 2017

Especially in crowded urban geographic regions, health systems have leveraged databases to research patient demographics and use focus groups to test messages for years. Armed with these insights, the team crafted two ad concepts designed for online viewing, rather than a traditional TV ad, and tested them with a virtual focus group.

Paid Search Agency 134

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Hinge Marketing

MARCH 12, 2020

Sure, you can test features and designs with focus groups, but we find this sort of pre-testing can produce misleading results. If you deploy a marketing automation tool like Pardot or Marketo, you can implement sophisticated dynamic content triggers, contextual drip campaigns and powerful engagement tools into your website platform.

Marketing Automation Services 121

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Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. I also love thhe fact that you can create a video on Youtube, create a blog post and embed your video in your post – and all the while include links back to your main website.

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