Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. East 6 th St. And the results?

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

DECEMBER 28, 2011

If you are not familiar with Hangouts , it’s a feature within Google+ that allows for live group chats with webcam support. For businesses this is great for quick feedback and it’s easy to put together small focus groups. Do you have any clever ideas for using Hangouts to increase productivity?

Google 48

Google Product B2B Marketo 48

Optinmonster

JANUARY 25, 2023

This may involve analyzing your current customer base, looking at demographic data, or conducting surveys and focus groups. This may involve researching common problems in your industry or conducting surveys and focus groups to gather customer feedback.

Buyer Personas 115

Buyer Personas Template Demographics Ideal Customer Profiles 115

Marketing Insider Group

JULY 14, 2020

You may need to conduct your own market research among your target audience or survey a few focus groups in order to obtain this information. Are they more likely to engage with visual posts or do they want informational content like case studies? A strong martech stack to support all strategies.

Marketing Strategy 309

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 309

Adobe Experience Cloud Blog

MARCH 9, 2020

Marketers can test their marketing campaigns and triangulate testing methods such as focus groups, surveys, and others with the information gathered from brain scans. The post Neuromarketing and Its Advantage in the Experience Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Digital Transformation 164

Digital Transformation Thought Leadership Internet Marketing Marketing Management 164

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

Especially in crowded urban geographic regions, health systems have leveraged databases to research patient demographics and use focus groups to test messages for years. Armed with these insights, the team crafted two ad concepts designed for online viewing, rather than a traditional TV ad, and tested them with a virtual focus group.

Paid Search Agency 134

Paid Search Agency Marketing Management Demographics Digital Transformation 134

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Walk yourself through the experience a million times before it happens, and consider forming focus groups of diverse individuals to do the same. The post Experiential Marketing | 5 Ways to Overcome Challenges & Build Meaningful Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Brand Identity 134

Brand Identity Branding Ad Building Paid Search Agency 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

Neuromarketing shows promise as a valuable way to better understand why your customers make the decisions they make, information that traditional self-reporting methods such as interviews, surveys, and focus groups have failed to deliver reliably or accurately. Your strategic and purposeful metrics will speak for themselves.

Analytics 174

Analytics Marketing & Strategy Marketing Strategy Work Management 174

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? Eric : Yeah, I was going to ask, I wonder who is the agency of record for GM, for their social stuff. Editor’s Note: It was formerly Big Fuel). Certainly, they’re not ExactTarget on the email side.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Adobe Experience Cloud Blog

DECEMBER 3, 2012

Marketo: Many CRM systems have a module for marketing, but how is marketing automation different and how can it make CRM solutions even better? For more information, check out Marketo’s recent blog Mega-List of Features in Marketing Automation (That You Won’t Find in CRM). Marketo: What about Support Reps?

Marketing Automation Services 48

Marketing Automation Services CRM Enterprise Management Work Management 48

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Walk yourself through the experience a million times before it happens, and consider forming focus groups of diverse individuals to do the same. The post Experiential Marketing | 5 Ways to Overcome Challenges & Build Meaningful Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Brand Identity 51

Brand Identity Branding Ad Building Paid Search Agency 51

Hinge Marketing

MARCH 12, 2020

Sure, you can test features and designs with focus groups, but we find this sort of pre-testing can produce misleading results. If you deploy a marketing automation tool like Pardot or Marketo, you can implement sophisticated dynamic content triggers, contextual drip campaigns and powerful engagement tools into your website platform.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Single Grain

MAY 31, 2023

Market Research: Market research surveys, focus groups, and interviews can provide insights into consumer preferences, purchasing habits, brand perception, and market trends. Marketers can use this data to optimize website performance, understand user journeys, and identify areas for improvement.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Adobe Experience Cloud Blog

NOVEMBER 10, 2011

This is a great opportunity to create a group of premium customers and post special updates and exclusive offers. The Hangout feature allows for live group chats with webcam support. This is a great tool for product feedback or a quick online focus group for marketing ideas. Think of it as office hours for your business.

Google 48

Google Business Amazon Adwords 48

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. Another benefit is that blogging has not only helped us grow our own B2B marketing business, but we’ve applied this expertise for other B2B companies like Marketo, PRWeb and PRSA.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

21 Tips & Other Impressions from the Marketo User Summit , October 14, 2010 Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Marketo (37). Focus Group (5). It’s all heady stuff. m just not sure the rest of us are quite there yet. Google (116).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Heinz Marketing

AUGUST 10, 2020

We’re going to put them in Marketo,” or whatever. What is the individual experience of people that this is where focus groups right now have never been so important. Matt: So a lot of companies, when they think about follow up, they immediately say, “Well, we’re going to do a drip campaign, right?

Top of Funnel 120

Top of Funnel Work Management Paid Search Agency B2B Sales 120