Tomorrow People

JULY 26, 2022

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. By analysing and acting on the insights gained from this process, you can create—and manage—strong, memorable, and likable brands. What is the ultimate goal of brand research?

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. By analysing and acting on the insights gained from this process, you can create—and manage—strong, memorable, and likable brands. Online surveys. brand extensions).

Research 156

Research Brand Identity Branding Lead Ranking 156

Integrated B2B

JANUARY 1, 2015

In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. There is a shift from moments to journeys and loyalty matters more than ever.

Loyalty 40

Loyalty Enterprise Management Work Management Marketing Management 40

Martech Advisor

DECEMBER 16, 2019

In the same way, people remember events that appeal to them emotionally. Definition, Design, Management, Trends, and Examples. The outbound approach: Surveys, polls, net promoter survey (NPS), etc. Involve focus groups to double down on the reverse engineering process. Value User Feedback.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Work Management 123

Work Management Marketing Management Brand Identity Branding 123

Metadata

JULY 8, 2021

But somehow, through my experience imparting subtraction strategies to a mostly disinterested group of 2nd graders, I’ve found myself uniquely fitted to use those exact skills to position, launch, and campaign software products. When’s the last time you checked out your product profile on software reviews sites like G2.com?

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Martech

FEBRUARY 11, 2022

Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. Content management platform Nuxeo wanted to improve user experience for the brands that use its platform, so they decided to implement machine learning solutions.

Work Management 119

Work Management Personalization Marketing Management Marketing AI 119