ConvertKit

APRIL 17, 2019

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. You may want to first consider how your target audience likes to communicate and consume information. Since you have their key pain points and dreams identified, you can use them to inform your content.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. You may want to first consider how your target audience likes to communicate and consume information. Since you have their key pain points and dreams identified, you can use them to inform your content.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

ClearVoice

MAY 15, 2020

Psychographic and demographic data is great if you have it, but… : There’s a lot to be learned by simply analyzing the data available to you for any tried-and-true video platform. The key to delivering engaging content is to know what kind of content will surprise and delight your audience — if not inform the hell out of them.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Hubspot

APRIL 13, 2021

Here, we'll explore the information you need to include in an audience profile, how to write an audience profile, and audience profile examples. What information should I include in an audience profile? What information should I include in an audience profile? But first — what is an audience profile, anyway?

Paid Content 90

Paid Content Ideal Customer Profiles Profiling Examples 90

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Demographic and psychographic information. How your target audience likes to communicate and consume information. You can even make use of public records to get the market information you need!

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Optinmonster

FEBRUARY 21, 2023

Psychographic Segmentation Psychographic segmentation divides customers into groups based on personality traits, values, attitudes, interests, and other psychological characteristics. You can often find this kind of information on LinkedIn and company websites.

Segmentation 69

Segmentation Lead Ranking Practices Lead Scoring 69

Optinmonster

FEBRUARY 21, 2023

Psychographic Segmentation Psychographic segmentation divides customers into groups based on personality traits, values, attitudes, interests, and other psychological characteristics. You can often find this kind of information on LinkedIn and company websites.

Segmentation 64

Segmentation Lead Ranking Practices Lead Scoring 64