hashtag persona 
Sprout Social
OCTOBER 8, 2020
Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think of has been done or doesn’t fit your brand. Ideation can be ongoing or scheduled.
Hubspot
FEBRUARY 14, 2012
And if a case study customer is one who shares similar buyer personas with you, the promotion of their case study to your audience could open them up to potential new business. Offer Exclusivity: Giving your customers exclusive access to different things can be a great way to show them you value their customer status. for loyal patrons.
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