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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? If you don’t have a lot of differentiation, you’re just trying to ride the coattails of the category, capture demand, and create awareness for your brand within that category.

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Product Launch Best Practices: Finding Your Invisible Customers

Launch Marketing

Focus groups, 1:1 conversations, open-ended response queries and secondary research are all examples of market data that are invaluable to your initial discovery. According to recent Gartner research , when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers.

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How to Start a Side Business From Home in 6 Easy Steps

Optinmonster

Don’t worry, most of us are. In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? In fact, if you give us just 10 minutes of your time, that’s exactly what we’ll show you how to do today.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. How can they get the most out of it?

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