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How the best companies measure content quality

Kevin Indig

Writing is a creative pursuit, but scaling content is a science. We tend to romanticize writing for the web, but good content is the result of a measurable process. In plain terms, because it’s straightforward to find content Google ranks highly for a topic, we can quantify what good looks like before even writing content.

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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot

Whether your branding design efforts started (and ended) with a logo jotted down on a napkin, or you whiteboarded your way through the complete branding process -- from brand values to logo variations -- somewhere along the way things stopped working. They're why you're working towards your vision, and why you're dedicated to your mission.

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The 8 Best Jobs for Introverts

Hubspot

Imagine this -- for long hours of the day, you're asked to sit alone, research various topics, and write about them. As long as you finish your blog posts by a certain deadline, it doesn't matter where or when you write them. A web copywriter is often required to write more technically, and less creatively, than a blogger.

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The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page. To enable this, check off " Users can write or post content on the wall" in 'Manage Permissions.'. Note: This only works for personal status updates, not Page updates.).

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How to Create an AI Marketing Strategy

Single Grain

Work With Us Introduction to AI Marketing Before we get started with creating a strategy, let’s first understand exactly what we’re talking about when it comes to marketing with AI. For our marketing team, if we’re working on a new client project, we look to industry benchmarks combined with historical data (if it exists).

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16 Awesome Email Marketing Campaigns & How to Run Your Own

Hubspot

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Write click-worthy subject lines. Besides, according to CAN-SPAM guidelines , you should always provide a way for them to opt-out of email if they no longer want to receive communications from you.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

0160; Mead’s work concerned itself with human interactions and the symbolic nature of the world and languages. Five steps to prepare you for the social media marathon , October 3, 2010 The world of work is different today. It’s the result of 2 years of hard work, and it looks very good. They are raving about Eloqua 10.