Content Standard

APRIL 23, 2024

He goes on to argue that product and supply chain innovation should be the focus, with the CMO evolving into “the COO or SVP of supply chain.” In fact, two-thirds of martech leaders say their tech stack takes time away from their key responsibilities, according to Gartner.

CMO 83

CMO Enterprise Management Planning Work Management 83

Oktopost

DECEMBER 21, 2023

Focus on understanding their needs, preferences, and perceptions related to your products or services. Analyze their marketing strategies, customer feedback, and market positioning to identify potential gaps for your brand. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Launch Marketing

APRIL 18, 2018

By 2020, customer experience (CX) is expected to overtake price and product as the key brand differentiator ( Walker study ). Gartner notes that companies implementing customer experience initiatives begin by focusing on the collection and analysis of customer feedback. The amount of data available to us is virtually endless.

Brand Identity 48

Brand Identity Branding Work Management Marketing Management 48

Hubspot

FEBRUARY 24, 2015

What was once a position reserved for creatives and strategists has evolved to include technical aspects and data science elements. It is no longer a world of focus groups and market research teams. It’s now a real-time currency used to shape the design and delivery of your product. 1) Be a Data Wizard.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Sprout Social

MARCH 16, 2023

Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. Social media customer service metrics have the power to transform the way you do business—from refining product development to building your company-wide strategy. And they’re not alone.

Social Media 102

Social Media Service Media Response Rate 102

Sprout Social

JANUARY 20, 2021

Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. Keyword research , while most often associated with SEO, can also help you understand your audience and how they search for products and services like yours.

Work Management 114

Work Management Marketing Management Research B2B Marketing 114

Sana Commerce

OCTOBER 13, 2023

Looking at customer reviews from various sources like Gartner and G2 , we can get an overview of how customers are comparing platforms to BigCommerce. While the positives are widely agreed upon amongst customers. They also focus on delivering B2B customers a great user experience and a scalable platform.

Enterprise Management 52

Enterprise Management Marketing Management B2B Peer-to-peer 52