first-mover release 
Contently
NOVEMBER 19, 2020
If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. He used Zoom’s webinar/panelist designations to create something between The Price is Right and Who Wants to Be a Millionaire. LinkedIn Events. Who’s to say?
Porch Group Media
DECEMBER 12, 2022
New survey on real estate from The Harris Poll Thought Leadership Practice shows people considering drastic moves to solve housing market dilemma. ” Most (61%) said they “feel priced out” of the current real estate market — a feeling even stronger among Millennials (69%). Source: Harris Poll.
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Customer Experience Matrix
FEBRUARY 26, 2012
One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management.
Lenny's Newsletter
SEPTEMBER 5, 2023
A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key.
Convince & Convert
APRIL 12, 2012
I would have hired movers to pack the boxes so I could watch the Masters. I have actually had movers pack me the last two times I’ve moved, and that, my friend, is an investment worth making. That’s how you get a billion dollar price as a company like Instagram. They were first. Eric Boggs, a billion dollars?
Envy
MARCH 31, 2020
It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode. Impact on field marketing.
accelerate agency
MARCH 29, 2023
It’s estimated that the global market for SaaS was worth $167 billion in 2022, and the only way is up, with the total amount spent expected to hit $195 billion before 2023 ends. Examples of this kind of model include QuickBooks accounting software and HubSpot for marketing. First, take a look at what’s already out there.
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