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SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Among the many SMS platforms out there, the two most frequently used are Attentive and Klaviyo. What Is an SMS Marketing Platform? Both platforms have benefits that the other doesn’t.

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How AI-powered features are revolutionizing marketing automation platforms

Martech

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. Here is a list of some of the features from our new report Marketing Automation Platforms: A Marketer’s Guide : Suggest next-best actions. Generate content for email, SMS and push notifications.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

You can improve the way you interact with your customers and your marketing systems, to do things like: Personalize at scale: With these new Data Cloud integrations, you can personalize advertising using a complete customer profile that unifies first-party data from customers across marketing, commerce, sales, service, or any touchpoint.

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4 Ways New Data Cloud Features Help You Personalize Ads

Salesforce Marketing Cloud

You can improve the way you interact with your customers and your marketing systems, to do things like: Personalize at scale: With these new Data Cloud integrations, you can personalize advertising using a complete customer profile that unifies first-party data from customers across marketing, commerce, sales, service, or any touchpoint.

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Feature update! Quick View for all types of records

Ontraport

Similar to our existing Contact Quick View feature, the new Object Quick View feature allows you to see your custom object, Deal and Company records on a portion of your screen, without having to load another page. Here’s how it works: The post Feature update! To get started, just hover over any of your records and click.

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Feature update! Quick View for all types of records

Ontraport

Similar to our existing Contact Quick View feature, the new Object Quick View feature allows you to see your custom object, Deal and Company records on a portion of your screen, without having to load another page. Here’s how it works: The post Feature update! To get started, just hover over any of your records and click.

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This week’s AI-powered marketing technology releases

Martech

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Lytics ’ customer data platform now has AI/ML Automated Identity and Profile Management. As a result, more and more AI-powered solutions are being announced every day.