article thumbnail

Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. How can you do that?

article thumbnail

What is GDPR and Why Does It Matter?

Biznology

Even more importantly, similar privacy-protecting legislation is being implemented here in the US. The current patchwork approach to privacy complicates issues for digital marketers, so it’s worth thinking about privacy protections now. Similar, although not the same. What PII Are You Gathering.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Thresholding in GA4: Overview, Benefits, and Drawbacks

DAGMAR Marketing

Here is an example of what you’ll see in GA4 if your data has been thresholded: Data Thresholding Benefits Over the past several years, the digital world has received growing pressure to maintain and protect user privacy on the web. Stay tuned!

article thumbnail

Data Privacy 101: Considerations and Why You Should Care

Bluetext

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR?

Privacy 47
article thumbnail

How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Ask the following questions: Are the legal bases mentioned in their Privacy Policy? There are several lawful bases that Convert relies upon, which are published in our privacy policy. You should be able to find out where the data is held in the organization’s privacy policy.

Privacy 52
article thumbnail

An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

So if you’re a privacy conscious die hard Google user and planning to stick to GA4 to analyze your A/B tests, then this post is for you! Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features. Can Google Analytics Be Trusted When It Comes To Privacy? Because Google could.

Privacy 52
article thumbnail

Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018. But from a privacy perspective, Google’s move may provide consumers with greater control over their data. In the U.S.,