LeadSloth
AUGUST 26, 2010
This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. How can Social Media be integrated with Marketing Automation? Social Media ROI.
LeadSloth
AUGUST 4, 2009
On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. I first used it inside AdWords, in which they offered cross-media conversion tracking. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
LeadSloth
FEBRUARY 17, 2010
I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. Lead Generation. Where do your potential clients “hang out&# when they browse the web?
LeadSloth
JUNE 23, 2009
It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Social Media monitoring : see who writes about your company or your areas of expertise. What Does it Do for You?
LeadSloth
JULY 12, 2010
But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. If you compare it with stand-alone SEO & Social Media tools, you may say it’s expensive.
LeadSloth
NOVEMBER 16, 2009
In addition to Marketing Automation, there were two big topics: Social Media and CRM. I will write about Social Media some other time, and focus on CRM in this post. Strong Features of CRM. So in short, those are the features that individual sales people will benefit from. Strong Features of Marketing Automation.
LeadSloth
MAY 5, 2010
That’s a wide variety of topics, but I believe there is a clear relationship between them: Both CRM and Marketing Automation are changing because of Social Media and Inbound Marketing. Social Media doesn’t change anything about that: capturing, nurturing and scoring simply isn’t very social. Social CRM.
Expert insights. Personalized for you.
100 
Let's personalize your content