Customer Experience Matrix

APRIL 21, 2016

One key to its long-lived success was an early decision to sell software by annual subscription, rather than the one-time perpetual license standard in the industry when SAS started. In recent years, much of the software industry has adopted a subscription model under the label of “Software as a Service” (SaaS).

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Consumer marketers have had their own, highly sophisticated marketing automation systems for years.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Martech

JULY 22, 2021

Good morning, Marketers, and are you getting cold feet? I think we’re all going through the same process of trying to figure out what’s really safe and what risks, if any, are worth taking. OOH as a programmatic channel is a gamechanger for marketers looking to reach consumers who are out in the world and close to purchase.

Resource Management 110

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Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. Manticore Technology today released the latest version of its marketing automation system.

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Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Given the previous Unica deal.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Zoominfo

OCTOBER 20, 2021

They personally match all of their candidates and specialize in recruiting for revenue generating roles, such as sales, marketing, customer success, and business development. The Betts Recruiting YouTube channel is one of the more entertaining ones, featuring content such as Recruiters Reading Bad Resumes. At HR Whiplash!,

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

ANNUITAS

JANUARY 8, 2015

Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Will other systems be integrated into your MAP?

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Marketing Automation Services Resource Management Marketing Automation Work Management 100

Customer Experience Matrix

JUNE 17, 2019

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

FEBRUARY 19, 2013

But in order to achieve these goals along the way, you need to align your people, process, and technology. Marketing automation technology can help. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation.

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Marketing Automation Services Resource Management Marketing Automation Work Management 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 48

6sense

DECEMBER 16, 2021

They’re also more likely to adopt new features or solutions if they’re already a customer. Amplifying relevance to existing customers ( according to Salesforce , 65% of buyers are likely to switch brands if a vendor doesn’t personalize their communications). Improving conversion rates and lead quality.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Customer Experience Matrix

JANUARY 25, 2008

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

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Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Customer Experience Matrix

DECEMBER 18, 2007

I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. On the product front, they continue their long-time strategy of offering all the software a marketing department would need. Acquisitions in those areas would not be surprising.

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Enterprise Management Work Management Course Marketing Management 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

FEBRUARY 26, 2024

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. Although this is my dramatized version of my fear for marketers, it need not be the end of the story.

Enterprise Management 127

Enterprise Management Resource Management Work Management Planning 127

Customer Experience Matrix

OCTOBER 27, 2006

This study looked at several types of software, not just CRM. Access Markets International (AMI) Partners ( www.ami-partners.com ) published “Mid-Market CRM: Vendor Strategies for a New Frontier”, which found only 35% of mid-sized companies have an existing CRM installation. Click here for details.

CRM 120

CRM Vtrenz Marketing Automation Services Marketing Management 120

TrustRadius Marketing

APRIL 19, 2021

One likely contributor: lack of standardized project management practices. Only 21% of businesses have put standardized project management (PM) practices and systems in place. . Enter project management software. Free project management tools can partly solve this problem. Pros and Cons of Open-Source.

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52

Customer Experience Matrix

OCTOBER 8, 2010

Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Coincidence? Yeah, probably. So far so good.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Buzz Marketing for Technology

JUNE 27, 2008

’&# And obviously, this study covered only users of Microsoft messenging system. “We present a study of anonymized data capturing a month of high-level communication activities within the whole of the Microsoft Messenger instant-messaging system. Both versions contain the illustrations featured above. Networking.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. With AssetLink (60 employees) now owned by SAS, MarketingPilot also may be the largest remaining independent MRM vendor.

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Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

ClearVoice

MAY 27, 2020

What does teamlancing mean for marketers? At ClearVoice, we developed our platform to anticipate this future of freelancing for content creators and marketers. Each freelance team also has the capability to self-manage through its own network and collaboration. Sound familiar, dear marketers? What is #teamlancing?

Enterprise Management 135

Enterprise Management Work Management Resource Management Marketing Management 135

Inbox Insight

AUGUST 16, 2020

Organisations that are keen to improve talent management and drive forward change for a more positive culture will be the first to optimize their tech stack. In the midst of this change, vendors have an opportunity to reach, engage and convert HR tech buyers , turning prospects into loyal customers.

Work Management 92

Work Management Marketing Management Research Resource Management 92

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. The interview process, including example interview questions. What Is a Marketing Director?

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

accelerate agency

AUGUST 1, 2021

Go-to-market strategy. Moving from the SMB market and targeting enterprise customers is one way to maximize revenue and reduce churn, and this could be the perfect time to start. Moving from the SMB market and targeting enterprise customers is one way to maximize revenue and reduce churn, and this could be the perfect time to start.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Customer Experience Matrix

OCTOBER 18, 2012

Epiphany was one of the high-fliers of an earlier marketing automation boom: launched in 1997 with an initial public offering in 1999, it traded stock for a variety of customer management systems before its price collapsed. Through all this, the company’s campaign management and CRM systems continued to sell with little change.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Zoominfo

OCTOBER 30, 2018

They personally match all of their candidates and specialize in recruiting for revenue generating roles such as Sales, Marketing, Customer Success and Business Development. The Betts Recruiting YouTube channel is one of the more entertaining channels we came across during our research—featuring content such as Recruiters Reading Bad Resumes.

Youtube 187

Youtube Advertising Channels Work Management Marketing Management 187

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

MLT Creative

MAY 26, 2010

This deep dive into marketing automation has been almost as fun as it has been informational. I still have a lot to learn, and there are definitely more vendors out there that I haven't touched on, but I think I've finally gotten my head around the basics. Completely scalable, Loop Fuse is a great resource for companies of all sizes.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

OCTOBER 31, 2007

They are getting ready to release version 6 of their marketing automation software, Teradata Relationship Manager (formerly Teradata CRM). But the real change is technical: the system has been entirely rebuilt on a J2EE platform. Teradata had an earlier alliance in this area with Aprimo , but that never took hold.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

ERDM

DECEMBER 13, 2018

Article by Ernan Roman Featured on ANA.net Jon Affatato is a director in global marketing operations at American Express, where he is responsible for vendor management, execution of prospect and customer acquisition direct marketing, and web personalization. Deployed effectively, it can be disruptive marketing.

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Resource Management Work Management Marketing Management Banner Ads 40

ERDM

DECEMBER 13, 2018

Article Ernan Roman Featured on ANA.net Jon Affatato is a director in global marketing operations at American Express, where he is responsible for vendor management, execution of prospect and customer acquisition direct marketing, and web personalization. Deployed effectively, it can be disruptive marketing.

Resource Management 40

Resource Management Work Management Marketing Management Banner Ads 40

Webbiquity

FEBRUARY 16, 2017

Effective digital marketing is a team sport. It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. That’s where online project management tools provide value. 1) JIRA Software. 2) Basecamp.

Enterprise Management 230

Enterprise Management Marketing Automation Services Work Management Marketing Management 230