Hubspot
JULY 5, 2021
In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. Or you can insert these videos into your knowledge base articles or FAQ page. Using videos in the sales cycle can actually get three times more prospect engagement. Twenty Three.
Industrial Marketing Today
MAY 5, 2010
That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.
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Ledger Bennett
DECEMBER 30, 2020
Q&A/INTERVIEWS – a useful alternative to an arguably outdated FAQ page. B2B buyers are researching more online than ever, and they’re looking for sales processes to be digitally led and easy to process – very different from the slow in-person approach associated with B2B purchases.
Vidyard
FEBRUARY 26, 2015
Short homepage videos —including animated explainer videos—can shorten your sales cycle by clearly and concisely educating your audience about what you do. When you’re addressing FAQs. This is a great time to produce FAQ videos, tutorials, and product demos. Makes sense, right?
Online Marketing Institute
MAY 18, 2010
Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Optimizing FAQ’s and product support information can provide answers to customers before they call support. And do you tend to use the same basic sales cycle categories for your B2B clients?
Optinmonster
JANUARY 26, 2024
Ilean Harris has a 20% conversion rate from her webinars As well being great for making sales and lead generation, other important features of webinars include: They provide an easy way to handle pre-sales objections face-to-face. If you have a Google account, you can use YouTube Live , which replaced Hangouts on Air in late 2016.
Moz
MARCH 24, 2021
What about YouTube or voice search or TikTok? The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?". Joyce Collarde. Luke Carthy.
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