Moz

MARCH 24, 2021

What about YouTube or voice search or TikTok? The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?". Joyce Collarde. Luke Carthy.

Lead Scoring 74

Lead Scoring Lead Ranking API Case Studies 74

Hubspot

OCTOBER 27, 2011

You know what your prospects' buying cycle looks like. You obsess about creating content that appeals to prospects at all stages of their sales cycle. You watch YouTube for inspiration. You’ve trained your sales team to use lead intelligence to time their sales calls better. Tweet this! ). Tweet this!

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Lead Scoring 28

LeadSquared

APRIL 14, 2016

For instance, when we at LeadSquared have to share “LeadSquared overview documents,” or “Case Studies,” it should logically come further down the sales cycle when people are making their buying decision. As in, as soon as they come in the sales funnel , businesses start asking us for these kinds of documents.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Single Grain

SEPTEMBER 22, 2023

Paid Ads (Facebook, YouTube, Google, etc.): Craft ad campaigns that focus on problem awareness rather than direct product promotion. Establish a YouTube channel focusing on “how-to” guides, “what is” explanations and other educational content. Develop search-engine-optimized content that ranks well for specific informational queries.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Convert

OCTOBER 25, 2022

If you operate in the fashion sector, you will have seasonality criteria to take into account, unlike the sale of internet boxes [routers], where life cycles can be quite extensive. Your A/B test should run long enough to account for 1-2 sales cycles. That’s 2 videos per user per day.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59