Convince & Convert

JUNE 24, 2010

How many people watch one, then actually search online for product reviews before ordering? Or, as I suspect, how many order, are disappointed in the item, but don't write it up because, well, they got it from an infomercial and should have known better.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JUNE 7, 2010

RT @jaybaer: Delivering Happiness Delivers Indeed [link] [link] Connie Reece Ordering my copy.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. I also think that there is a lot of potential in the often overlooked message board communities that existed well before both Facebook and Twitter.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

KoMarketing Associates

AUGUST 3, 2017

At this stage, marketers can work with sales and support to create a robust FAQ or knowledge base that employees and potential customers can access. Every angle must be considered, in order to be effective. There is often a proposal involved at this stage that the client has to review and approve before work can begin. Final Thoughts.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Marketing Budget 120

Televerde

AUGUST 16, 2021

In order to reap the benefits of brand advocacy, companies must first create advocates. Brand advocacy happens when customers promote a brand through social networks and word-of-mouth advertising. Brand advocacy generates higher-converting leads than any other strategy companies implement. What is Brand Advocacy?

Ad Building 52

Ad Building Peer-to-peer Brand Identity Branding 52

Convince & Convert

APRIL 6, 2010

Ordered from most frequent publication to least, let’s assume that your program looks like this: • Twitter (5x/day) • Facebook (2x/day) • Blog (3x/week) • Email (1x/week) Create your own integrated frequency schedule to better understand how your outposts interrelate.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

JUNE 22, 2010

[link] La cultura corporativa es clave en el éxito de una campaña #SMM Jennwheeler2001 I've been fortunate in that my company higher-ups have been all for testing the social media waters, and it has evolved into a very fun and creative full-time gig. You have to commit to social media for the long haul to see the benefits.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JUNE 11, 2010

Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. While it's not ALWAYS true that good things happen to good people, in this case … it certainly is. is my vote.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. link] Matt Social media isn’t really marketing. Be where your customers are.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 161

PR Social Media Paid Content Media 161

Mailmunch

APRIL 20, 2021

There are many ways to move the subscriber from one step to the next including the social networks, researching the subscriber, and creating campaigns. Placing the order. To ensure word of mouth, build a sales funnel that checks all the boxes. Email marketing is still very influential for B2B or B2C conversions.

Top of Funnel 68

Top of Funnel Marketing Funnels Email Marketing Ad Building 68

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

SEPTEMBER 21, 2010

I completely agree that national companies need to establish a local voice in order to stay relevant. Just like social networking sites, niche networks of practice and purpose, are powerful and unique. Just like social networking sites, niche networks of practice and purpose, are powerful and unique.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JULY 8, 2010

They must be explicitly invited into your home in order to enter. In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. Vampires have class. So too with email.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 1, 2010

If you sent 200 pieces of direct mail, and got 6 orders you’d feel great about direct mail. The bottom line is that you need to EXPECT to fail in social media. Which is to say, the hot, new, trendy, “next big thing&# needs early excitement and overpromising in order to attract followers and get established.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

AUGUST 3, 2010

They built a platform that made people want to come and share, and they now are able to sell advertising and entice companies to spend lots of time building a presence on Facebook in order to be accessible to those hundreds of millions of users. I can carry my persona across multiple sites and that persona ties back to a social network site.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

They built a platform that made people want to come and share, and they now are able to sell advertising and entice companies to spend lots of time building a presence on Facebook in order to be accessible to those hundreds of millions of users. I can carry my persona across multiple sites and that persona ties back to a social network site.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. link] Mark Levy Great list Jay. Just a thought!

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

AUGUST 25, 2010

If I were Starbucks, I would get creative with the platform in all sorts of ways… imagine sitting at your table and ordering your drink/food from your laptop, and having it delivered? link] [link] Gregg Morris #LocationBased social networks w/value. "Is Starbucks the Most Dangerous Competitor to Facebook?"

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Single Grain

JUNE 26, 2023

They might include “how to order a vegan drink at Starbucks”, “how many calories in a Starbucks Frappuccino”, or “quietest coffee shops in [city]” To find these keywords, you can use tools like Google’s Keyword Planner, Moz, Semrush or Ahrefs. How do you advertise a franchise?

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52

Albacross

JULY 2, 2018

Now, in order to make your blogging efforts less painful, simply divvy up those 16 articles among your team. When it comes to building trust, there’s nothing quite as powerful as a good old word of mouth recommendation. of your customers generate 100% of your word of mouth marketing. Image source. Image source.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Convince & Convert

SEPTEMBER 2, 2010

Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. It would be nice to see a bloggers only social network. Because we are working faster, longer, and more intensely, and the time for friends and family falls by the wayside.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 20, 2010

Companies should go into the RFP process looking for a partner, not an order-taker. There’s a difference between a client seeking an agency-partner and someone looking for a “vendor.&# Then, I bet they’d be more appreciative of qualities like judgment and critical thinking. I completely agree.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

JUNE 23, 2010

If you can control the constraints of a system, you can influence the order within that system. You do indeed need order, a clear path(s) to contribution, but the self selection of the individual is ESSENTIAL. They must choose what they care to work on, submit, iterate on and not be forced because the outputs will likely suffer dearly.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

APRIL 27, 2010

Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? We have a new item, similar to the fig newton, but filled with strawberry. I highly recommend them. We have our mixed nuts and cranberries, which I am warming for you as a congratulations for your orderly and on-time boarding.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it. Some very cool insights !)

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 21, 2010

Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. As David Meerman Scott acknowledged in his session Tuesday, “What does social media even mean?&# Largely, it didn’t happen. This level of vagary is useless.

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

SEPTEMBER 20, 2010

However I don't agree that every company will have some level of social media in the next 24 months. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. As you said, it needs to patience to build credibility!

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160