Chris Koch
MAY 21, 2010
Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. come at a price. This is a disaster if you ask me.
Chris Koch
MARCH 19, 2010
Some monitoring tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. Taking a poll in a LinkedIn or Facebook group, asking for input from Twitter followers, or asking for information through comments on blogs are some of the ways to gather information.
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Chris Koch
MARCH 25, 2011
Some companies have companywide competitions for the best ideas or the best white paper. One company has created an internal portal where project members submit ideas that are vetted and voted on by the project customers. The winning ideas are implemented. Make it competitive. This process is usually facilitated by marketing.
Chris Koch
JANUARY 22, 2010
LinkedIn and Facebook have groups where you can post elements of your blog post as a question, or post the entire thing as a news item. For example, the landing page could be for a LinkedIn group you manage rather than the traditional white paper, newsletter, or Webinar. Use social networks as water coolers and newsstands.
Chris Koch
DECEMBER 28, 2010
From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Guess what companies, people wasted time at work long before Facebook came along.
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