Facebook, Trade Show, Twitter and Web 2.0

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

APRIL 28, 2014

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Think of Twitter as an online broadcasting tool. Facebook for B2B Marketing? billion users on Facebook (half of whom are accessing it from mobile devices). As of early 2014, there were over 1.3

Social Media

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e.

Planning

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. The duck has 165,000 facebook fans in the US. You can read more at my Web site, [link] , and see our collection of over 100 stock brand mascot clip art sets for small businesses. That’s what makes them memorable.

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License. United States License.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. You can leave a response , or trackback from your own site.

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How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

MARCH 18, 2013

If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. Use Twitter to link to your press releases, new product information, or events. Go through each traditional marketing activity you have and brainstorm on how you can extend each activity with social media.

Social Media

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The Networker's Dream

The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Marketing Automation Services

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how to use social media - lessons from ama digital conference

The Effective Marketer

MARCH 7, 2009

He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) Like Be the first to like this post.

Conference

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

OCTOBER 8, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. The web site shows their TV ads. Many events in the physical world, like meetups and house parties, start with Twitter.

Gartner

Gartner Social Media Social Marketing Planning

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

OCTOBER 6, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. The web site shows their TV ads. Many events in the physical world, like meetups and house parties, start with Twitter.

Gartner

Gartner Social Media Social Marketing Planning

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online.

Budget Programs

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

AUGUST 12, 2010

Read: Trade show leads, Whitepaper downloads etc, etc) Alternatively, my recommendation for my clients is go where their buyers are and develop a demand generation program (not lead gen) where you engage potential prospects throughout the whole decision making process and always be present. In fact in the long run it costs a lot more.

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inbound marketing training for free

The Effective Marketer

JUNE 21, 2009

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. New measurements: how you measure your success is now related to how your ideas are being spread (blogs, twitter, etc.) and measure it religiously. Free content will get you farther. United States License.

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free stuff that sells. maybe.

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Social Media

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Marketing Budget Creation

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