The Effective Marketer

JUNE 19, 2012

On the other hand, proper content curation can be a powerful tool for both building your site and driving traffic to it. Here are a few tips to help you get started. When you have a site or service that seems perfectly relevant to your topic, it might be tempting to grab everything that it posts by RSS or another automated tool.

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Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. The duck has 165,000 facebook fans in the US. They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. Name recognition increased 67% after two years of running the commercials.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) What is it for?

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Social Media Planning Work Management Social Marketing 100

The Effective Marketer

MAY 3, 2011

New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. Chuck Palm, from Internet Podcasting Network , closed the day with “Social Media Mania – what should my business do about it?

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Conference Social Media Work Management Marketing Budget 100