The Effective Marketer

NOVEMBER 18, 2011

Even the receptionist with her Facebook updates is creating content. Looks like a personality test? You’re not doing passive marketing anymore, you’re actively seeking out, enticing, educating, and engaging your audience. You are creating content. Your colleague on the other side of the cubicle is creating content. Funny vs. Taciturn.

Content Marketing 100

Content Marketing Branding Brand Identity Planning 100

The Effective Marketer

MAY 3, 2012

Because people are habitual, they hang out on Facebook, Twitter and other networks at fairly regular times throughout the day. By testing and analyzing re-shares and mentions, content marketers can develop intelligent timetables for both scheduled posting and active engagement. Social Sharing.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

APRIL 26, 2012

They then conducted experiments to prove those theories to the test to see which one would emerge as the winning seeding strategy. Finally, it remains to be seen whether Facebook and other social networks will start playing a very active role in providing companies with detailed network information in order to help with their seeding efforts.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

JANUARY 27, 2014

But don’t take my word for it, I encourage you to make your own tweaks and test. Sharing icons for twitter, facebook and linkedin can help people spread the word and share with their network, increasing registration rates. Here are what I consider to be best practices.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

JANUARY 19, 2012

That includes paying attention to comments on your blog , using your Facebook Fan Base to test new ideas, monitoring Twitter feeds, and more. I strongly believe that traditional marketing tactics can be greatly enhanced by using digital tools and when it comes to market research, social media channels should be top of mind.

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

MAY 1, 2012

The emphasis on creating quality content has increased markedly since Google put the hammer down on many old tried and tested SEO tactics. In addition, the more something is shared on Facebook or retweeted on Twitter, the more site visitors you will have. Note: This is a guest post by David Tully. See his bio at the end.

Promotion 100

Promotion Marketing Websites Tips Curation 100