ANNUITAS

NOVEMBER 18, 2020

Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? My entire career, even before email marketing had come to fruition much less the current digital age, was about using data to personalize the buyer experience for a better outcome. And we all remember wondering….but

Ethics 130

Ethics Personalization B2B Opt-out 130

ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ANNUITAS

JULY 23, 2015

In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level. However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

ANNUITAS

AUGUST 11, 2015

He is also the author of B2B Marketing Insider , a contributor to Forbes and a frequent speaker at industry event covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

SEPTEMBER 13, 2016

What about experiencing how Lego and Facebook teamed up to launch the Krowiwongi campaign from the Lego guy himself, Lars Silberbauer? Events provide a unique opportunity to be up close and personal with people who are building an industry, leading a movement, or simply care about the same things we do. many are new to us.

Demand Generation 100

Demand Generation Demand Webinar Metrics Generation 100

ANNUITAS

AUGUST 9, 2011

The other element of social that can overlap with marketing automation is the social posts angle – this includes both tracking social activity and link clicks from your posts, and the ability to schedule posts on Facebook, Twitter or other sites. Buyers seek out that information and come into the sales process on their own terms.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100