Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. The fee for up to 75,000 sent emails per month is just $99.97.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 20, 2010

doug – [link] [link] Jeff SanGeorge RT@ jaybaer 5 Steps to Winning Fans with Content Strategy [link] [link] JitterJam Define the content demand of your target audience, and plan your content strategy accordingly /via @MikeCorak [link] Mike Corak You bet, thank you for the comment! I actually work at Vertical Measures! Im Jay Baer.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

MARCH 10, 2010

Thanks for sharing such a superfantastic resource. Thanks for sharing such a superfantastic resource. Thanks for sharing such a superfantastic resource. link] Jon Buscall Great project, great interviews! link] Jon Buscall Great project, great interviews! Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? Who would’ve known? ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). That can be no further from the truth — the conversation is occurring and they're essentially not at the table.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

FEBRUARY 23, 2010

Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. Sure, you can use social media for both customer acquisition and customer retention, but which is your PRIMARY goal?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Facebook fan pages are email newsletters 2.0

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? They just go out and get on Facebook because one of their kids said they should. (ok, They just go out and get on Facebook because one of their kids said they should. (ok, Sessions start October 5. Very useful.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. Look on facebook.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Ask your customers directly.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. The reality is that a lot of companies either don't see things that way or just don't have the resources.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Resources The use of buzzwords or clichés in B2B marketing content is not a new trend. He called it “The Gobbledygook Manifesto.” All Rights Reserved.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Convince & Convert

APRIL 15, 2010

Simons Why Content Marketing Matters to me and Should to you [link] (@jaybaer via Convince & Convert) [link] torgerson RT @orangemarketing: Why Content Marketing Matters To Me And Should To You [link] /via @mobilematter [link] Lisa Gunggoll Does your company have a content marketing plan? Im Jay Baer.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Webbiquity

JULY 21, 2016

Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks. Become an Expert in Your Client’s Sector.

PR 100

PR Creativity B2B Press 100

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

SEPTEMBER 21, 2010

Fourth – what are the operational/resource concerns? Bonus: My list of social media monitoring tools that I collect to share with others and test myself. Great resource. Great resource. How easy is it to pull a quick dashboard without a lot of work on your part? What’s the client/competitor/industry name(s)?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MARCH 23, 2010

Also, don’t be afraid to link to other posts or resources from within your posts. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Incidentally, these internal links are also a SEO positive) 4. Im Jay Baer.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 14, 2010

Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community. link] [link] Hot In Business The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Extra resources are important. link] Amy Spreeman This is a terrific resource.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

SocialPilot

MAY 30, 2024

For relevance, you should set these social media goals quarterly or bi-annually at the beginning of strategy-making and planning. With clear goals aligning with business objectives, allocating resources, providing direction, and creating measurable targets becomes possible. CTR, reach, engagement, etc.)

Social Media 68

Social Media Practices Marketing AI Media 68

RebelMouse

OCTOBER 23, 2018

It seems every industry shift this year has been a result of Facebook's friends-and-family. BuzzFeed News CEO Ben Smith recently told Digiday that there is no "silver bullet" strategy for mature media companies looking for the right way to prioritize the platforms. We were very dependent on Facebook in 2013. In August, Facebook.

CMS Development 56

CMS Development Enterprise Management Emarketing Content 56

Scoop.it

MARCH 11, 2021

Sharing through accounts like Twitter, LinkedIn, Facebook, Buffer, and Yammer. The ideal approach to content hubs combines your efforts for external audiences (think marketing and PR) with internal communications (such as employee engagement, company vision, internal company events). SEO through topic keywords. Press releases.

Curation 67

Curation Advertising Agencies Press Content 67

Convince & Convert

AUGUST 31, 2010

Facebook has some great banter with the wall posts and status updates, but it’s more chatty than conversational and it’s not an open/public environment. But yet, the fact that true conversations per se are unlikely shouldn’t serve as sufficient cultural permission to turn social media into Headline News.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Here are 4 ways to find out where your customers are in social media: 1. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). What do I do?” Total cost?

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Do you really know where your customers are in social media? Are you ready to look harder?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. Resources deployed. Would include your posts on expecting criticism in social media too. Why was advertising fine and pr questionable?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Single Grain

APRIL 14, 2022

Because Single Grain is also a full-service digital marketing agency, they have teams of experts skilled in PR, branding, website design, SEO, paid media, CRO and more. The popularity of Facebook and YouTube will decline in the future, and they will be taken over by decentralized video content creation platforms such as DTube and Lbry.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Ad Agencies 52

Convince & Convert

FEBRUARY 9, 2010

And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch. I’ve now hit double digits on the number of people I have unfriended due to their apparent round-the-clock playing of pointless mafia, farming, or aquarium games on Facebook.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. There is no one alive who is youer than you.’

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 40

Social Media Paid Content Tools Media 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Facebook Insights. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Is the era of PR over? Guard dog PR.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

MAY 23, 2014

Social media agency Clever Girls Collective recognized that the wish had viral potential and approached the Make-A-Wish Foundation two weeks before the stunt was to take place. In fact, DiGiorno Pizza’s unconventional #DiGiorNOYOUDIDNT campaign was carefully strategized by their agency, Resource. “However.this one time.we

Twitter 28

Twitter Rules Brand Identity Branding 28