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How Mobile App Marketers Can Attain a 360-Degree View of Their Audience

Adobe Experience Cloud Blog

Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. What is a 360-degree view? Of course, the term takes its name from the number of degrees in a circle, and, in essence, refers to utilizing a broad, complete, and “all-around” view.

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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

This is a sample report that gives a high-level overview of audience insights, demographics that are crucial when planning a social media campaign. For instance, if you wanted to track just Twitter replies, you can customize that. Here is a sample ActiveCampaign custom reports page. Price: Contact for pricing.

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Next-Level Marketing Reporting: Your Top 5 Platforms

SmartBug Media

Public access on reports and the ability to control viewing privileges. Sample integrations include Facebook, Google Analytics, Google BigQuery, Google Ads, Google Sheets, Salesforce, and Twitter. Modern integrated development environment (IDE) for agile development and embellishment. Integrations. Where Databox Excels.

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Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Adobe Experience Cloud Blog

by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. All employees are trained on the Marketo social media policy from day one as it is part of our new hire orientation. Marketo blogging basics. We didn’t stop there.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Now off of Oracle’s turf, salesforce.com could stream a live video feed of Marc’s presentation on Facebook. Videos of both Marc’s presentation and the press conference are available on YouTube, and you can still find the latter on Facebook.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

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3 Steps to Executing a Flawless Influencer Marketing Campaign

Adobe Experience Cloud Blog

Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Give them samples of your product to review, or ask them if they’d like to run a contest (and you’ll supply the prizes).