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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

The ad below from CRM giant Salesforce.com is an exception. If you scan your LinkedIn feed today, I can almost guarantee that most of the images accompanying sponsored posts will be generic and uninspiring: a quick screen grab from the landing page, an offer thumbnail, perhaps some bland stock image with an equally ordinary tagline.

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The 14 Best Marketing Automation Tools

Webbiquity

HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com.

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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., Leadsius launched its first paid version around July 2013.

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No Leads from Social Media? No Excuses.

The Point

The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd. Navicure uses Marketo and Salesforce.com to track marketing ROI.).

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Social Media & Marketing Automation

LeadSloth

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# buttons to emails and landing pages. Collaboration.

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

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The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Integrates with popular services like PayPal and Salesforce.com.