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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Landing Pages The landing page is an essential part of many marketing campaigns. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. as well as landing pages, forms, and so on.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. You can automatically share all of your new posts to your own favorite social networks using Publicize.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. With enviable presence on all prominent social networks, GE’s social strategy across platforms is just as creative as its diverse suite of products. Dig right in!

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The 17 Best Social Media Management Tools

Webbiquity

The number of people using social media continues to grow, usage is increasing, and more networks require attention. Post to multiple social media networks, from multiple accounts, from a single dashboard. Schedule posts and updates across social networks, from multiple accounts. Now part of Salesforce.com Marketing Cloud.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, once upon a time in a land far, far away, it was really easy, or easier to be a marketing magician. Look it up on YouTube.