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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Photo credit: DIY Marketers.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. You can follow any responses to this entry through the RSS 2.0

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. You can follow any responses to this entry through the RSS 2.0 After being picked up by local media and sports commentators, fans raved about the new jersey. Like Be the first to like this post.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

The duck has 165,000 facebook fans in the US. You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Name recognition increased 67% after two years of running the commercials.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. You can follow any responses to this entry through the RSS 2.0

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The Networker's Dream

The Effective Marketer

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

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inbound marketing training for free

The Effective Marketer

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. You can follow any responses to this entry through the RSS 2.0 Otherwise, skip it and go straight for the Advanced SEO class (to be reviewed in my next post). and measure it religiously.