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Sales Engine

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How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

“My view of social media is a little bit different than others because I believe that very quickly and easily, social media like Facebook can become like the Yellow Pages, and I think it’s a kiss of death for a brand to be eroded in the social media space just because they want to engage.” And what a difference would that be?”

B2B 168
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Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

My recommendation is to know your product and your competitor’s products better than your consumers do, and be the expert at helping, asking, and informing. Then collaborate with them to come up with a content strategy that helps solve the prospect’s problem and is not just about your products and services.

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Finding the Hidden Money in Your Content Strategy

Sales Engine

Our data analysis has really helped us understand what our categories should be. What about broadcasting content on social media channels like Facebook and LinkedIn? This is one of the ways that the magma helps format for search engines and hardens essentially on the surface. Currently we’re down to 10. We are now very focused.

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Can you repurpose content?

Sales Engine

It helps generate a steady stream of material, and puts a major dent in the time and effort required to create original content. Posting in multiple venues is also possible; for example, putting a video on YouTube, Facebook and a business website. The trick is to see each piece of content as made of easily transferable puzzle pieces.

Content 120
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Can you repurpose content?

Sales Engine

It helps generate a steady stream of material, and puts a major dent in the time and effort required to create original content. Posting in multiple venues is also possible; for example, putting a video on YouTube, Facebook and a business website. The trick is to see each piece of content as made of easily transferable puzzle pieces.

Content 120
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The best content marketing blends old, new, and what’s next

Sales Engine

Spread the word: To get maximum reach, post your blog or story to Facebook, Twitter, Instagram (pull the best short quote and embed a link to the full story.) What did you learn that will help you to do even better with your next story or blog post? Choose your words on social media carefully, and always use images in your posts.

Planning 120