Remove Facebook Remove Funnel Advertising Remove Hubspot Remove Lock-In
article thumbnail

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 If you are unable to create a full video, test micromovements on an otherwise static image.

article thumbnail

Is paid social advertising still worth it in 2023?

Metadata

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. While the average CPL on Facebook and LinkedIn from our benchmark report didn’t come anywhere close to that, I still see why you may be struggling to swallow the cost of paid social, especially in a down economy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

24 Optin Ideas to Supercharge Your Email List

Optinmonster

Email matters because you must have a way to capture website traffic and bring those visitors into your sales funnel. You don’t have to fight for short-lived attention on social media or pay for expensive advertising. OptinMonster also integrates with many email service providers and CRMs like Hubspot and Mailchimp.

article thumbnail

The Ultimate Guide to Video Marketing

Hubspot

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. It’s central to your outreach and campaign efforts … especially your social strategy.

article thumbnail

Google Ads: The Definitive Guide (2018 Update)

SendX

Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. Google Search Ads are the purest form of PPC advertising. Let’s jump right into it.

article thumbnail

SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company

Single Grain

As Rahul Varshneya puts it: “The buyer’s journey and the marketing funnel for SaaS are different from conventional businesses because the target audience for which the SaaS offering holds value (and thus makes them likely candidates for closing sales) is very limited, which makes reaching out to them a challenge. What Is SaaS?

article thumbnail

Video Distribution: The Best Places to Use and Share Video

Vidyard

Facebook 2.3 If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. In general, the more places you share your video, the better. However, there’s no point in distributing video in locations your target prospects would never visit.