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Contently
MARCH 31, 2017
As a Forrester report from last July suggested, personalization is often a manual, reactive process: Marketers analyze behavioral and identity-based data from first- and third-party sources, and then use that to inform future content deployments. . So how are content marketers taking advantage of these benefits?
SpotMe Blog
JUNE 13, 2023
Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. The data and insights help you improve future events.
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ClickZ
JULY 23, 2020
According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. As a customer, have you ever searched for a company on Instagram, Twitter or Facebook and found that it doesn’t have a substantial following or any recent posts?
Martech Advisor
DECEMBER 20, 2019
These include the likes of McDonald’s, Unilever, Nestle, Virgin Media, and O2 , along with their advertising partners. Blockchain is a foundational technology, geared to disrupt the marketing landscape, just like the internet did 30 years back, or like social media has done in the last decade. That, only time will tell.
Leadspace
FEBRUARY 19, 2018
Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Personalize content for B2B audiences.
Martech Advisor
DECEMBER 16, 2019
Amplify your message: Share your message across crucial touchpoints such as email, social media, and ads. Customer listening follows two approaches: The inbound approach: Emails, social media queries, complaints, support tickets, etc. Practice social listening to know what people say about you on social media.
Valasys
FEBRUARY 10, 2020
In an era of omnichannel marketing, marketers need to connect to customers at every touchpoint, analyze their multi-intent & accordingly, need to work out ways to deliver customer expectations. According to Forrester , experience-led companies have 1.6x higher brand awareness, 1.5x higher employee satisfaction, and 1.9x
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