Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. Also, major shoutouts for First Round Capital. For your first set of customers, trust is the key.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. Kim is the CEO of MobileMonkey, a platform that helps companies engage with customers using Facebook Messenger.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

AUGUST 11, 2010

Decided to find out first-hand. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama. Indra So you don't trust the movers with your wine? No idea what a Hoosier is. Want to cheer for a historically mediocre college football team. Will there be bumps along the way?

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Biznology

SEPTEMBER 25, 2017

If Facebook wins, within 5 to 10 years we will all live together in one digital room. Fifty minutes per day is what the average user spends on Facebook, Facebook Messenger , and Instagram , according to The New York Times. Facebook Live videos are watched 3X longer than recorded videos. According to eMarketer , 1.8

Work Management 162

Work Management Marketing Management Lead Ranking Ad Frequency 162

Contently

APRIL 12, 2017

billion to virtual and augmented reality (AR) brands in the first quarter of 2016. It’s a fundamental shift in how stories are told,” said Ji Lee, creative lead at Facebook, during a VaynerMedia-hosted Social Media Week presentation. When the iPhone first came out, there was a lot of utility to the apps.

Brand Identity 154

Brand Identity Branding First-Mover Advantage Buzz 154

Envy

MARCH 31, 2020

In short, the balance is to do good first and then add the right messaging and useful content a little later on. Cybersecurity companies, BrainShield and SentinelOne also decided to gain a first movers advantage through their messaging and product marketing. Online advertising prices are not going down, on the contrary.

Enterprise Management 108

Enterprise Management B2B Marketing Work Management Planning 108

Envy

MARCH 31, 2020

In short, the balance is to do good first and then add the right messaging and useful content a little later on. Cybersecurity companies, BrainShield and SentinelOne also decided to gain a first movers advantage through their messaging and product marketing. Online advertising prices are not going down, on the contrary.

Enterprise Management 77

Enterprise Management B2B Marketing Work Management Planning 77