Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. Also, major shoutouts for First Round Capital. For your first set of customers, trust is the key.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. Aaron Agius - Managing Director of Louder.Online.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

AUGUST 11, 2010

Decided to find out first-hand. Not “there goes Cletus, everybody knows he’s faking that back injury&# small, but certainly a manageable size where you know your neighbors and have a shared sense of purpose. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Envy

MARCH 31, 2020

Data provided is extracted from a survey conducted among 100 B2B marketers by Yotam Gutman of Cybersecurity Marketing Pros and from a webinar held with leading B2B marketers: Amit Lavi, Co-founder of Marketing Envy, Oren Ezra, Head of Enterprise Marketing at Monday.com and Itai Galmor, VP Marketing & Sales at BrandShield.

Enterprise Management 108

Enterprise Management B2B Marketing Work Management Planning 108

Hubspot

NOVEMBER 7, 2016

I found myself asking the same question, so I compiled a list of 19 brands with faithful followings, along with the marketing tactics that might contribute to their cult status. Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. 2) LaCroix. Source: LaCroix.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Envy

MARCH 31, 2020

Data provided is extracted from a survey conducted among 100 B2B marketers by Yotam Gutman of Cybersecurity Marketing Pros and from a webinar held with leading B2B marketers: Amit Lavi, Co-founder of Marketing Envy, Oren Ezra, Head of Enterprise Marketing at Monday.com and Itai Galmor, VP Marketing & Sales at BrandShield.

Enterprise Management 77

Enterprise Management B2B Marketing Work Management Planning 77