Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. Also, major shoutouts for First Round Capital. For your first set of customers, trust is the key.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Envy

MARCH 31, 2020

In short, the balance is to do good first and then add the right messaging and useful content a little later on. Cybersecurity companies, BrainShield and SentinelOne also decided to gain a first movers advantage through their messaging and product marketing. Online advertising prices are not going down, on the contrary.

Enterprise Management 108

Enterprise Management B2B Marketing Work Management Planning 108

Envy

MARCH 31, 2020

In short, the balance is to do good first and then add the right messaging and useful content a little later on. Cybersecurity companies, BrainShield and SentinelOne also decided to gain a first movers advantage through their messaging and product marketing. Online advertising prices are not going down, on the contrary.

Enterprise Management 77

Enterprise Management B2B Marketing Work Management Planning 77

SnapApp

DECEMBER 14, 2016

The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. If you have a Facebook fan base or a big enough email list of leads or buyers you can use Facebook audience insights to see what they like on Facebook.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62