Customer Experience Matrix

JANUARY 18, 2015

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Each of those three tasks has several subtasks. The following table shows what I found when I did this analysis.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Convince & Convert

JUNE 20, 2014

For Adam, one of the most important things anyone can do is to track your own successes. ” via Adam Singer and The Future Buzz Whether you’re in sales, marketing, or product management, you can and should keep track of your success. The deal will also lock in ad rates and inventory access for Omnicom agencies.

Social Media 164

Social Media Marketing Analytics Tools Analytics A/B testing 164

Convert

MARCH 13, 2024

The simplicity extends into its machine learning functions to help large-traffic sites run more sophisticated personalization and data tracking. AI roadmap: AB Tasty uses AI to automate parts of the optimization workflow and help with personalization and analytics. G2 rating: 4.5/5 G2 rating: 4.5/5

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. And emails with personalized subject lines generate 50% higher open rates. 21% response rate.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

ClearVoice

MARCH 3, 2020

Generating content requires mindful planning and diligence. Once the creation process is mastered, the resulting custom content can boost engagement, attract leads and close sales, in turn growing your business and industry influence. There’s never enough when it comes to content production and distribution. You embrace a process.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

ClearVoice

MARCH 27, 2020

Being asked to work from home in the same place where you sleep, manage your kids, binge-watch TV, and snack unchecked — can test the limits of your personal space. At the office, you might be known as a person who likes to walk over or “pop-in” for a quick question. For others, not so much.

Practices 123

Practices Best Practices Work Management Eye-Tracking 123

Webbiquity

FEBRUARY 23, 2012

Cindy King shares tips for getting the most out of Google+ from 12 social media pros, including Mari Smith (“Craft an eye-catching mini-bio for your hovercard”), Kristi Hines (on optimizing your profile), Debbie Hemley (on promoting your Google+ page) and Jeff Korhan (on how to create a suggested circles list).

Google 100

Google Tactics Tips Best Practices 100