Martech Advisor

DECEMBER 16, 2019

Customer experience (CX) is an intangible that sets your brand apart from the competition. The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. Create a Memorable Brand Experience. Learn More: What Is Customer Experience (CX)?

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

B2B Marketing Savvy

AUGUST 13, 2009

(Read time = 3-4 minutes) Before the message matrix; before focus groups and A/B testing… there were campfires and crowdsourcing… trusted networks and “business-critical peer communities. This very basic beginning is at our core. Enter social media marketing and 24/7 connectivity….

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

Hubspot

APRIL 28, 2014

Storytelling is a community act that involves sharing knowledge and values. Stories can activate parts of our brains that give us sensory experiences and influence our way of thinking. Stories Create Sensory Experiences. Your brain has the power to take stories and make you experience them as though they were real.

Storytelling 28

Storytelling Paid Search Agency Distribution Act-On 28

B2B Digital Marketer

MARCH 4, 2021

Rita uses storytelling to break tough topics down into practical, easily implementable actions and has coined the phrase “Rita made me DO it!” She also runs the popular Facebook group – The All-in Entrepreneur. Rita’s Twitter: [link]. ” to celebrate her client’s successes. Episode Transcript.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Hubspot

MAY 15, 2013

On some level, that’s the fundamental principle of public relations -- to get people talking about and interacting with your brand, your executive team, and your product in lovable ways that inspire great conversation and content. Two challenges emerged from this dynamic between marketers and designers.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Content Marketing Institute

OCTOBER 23, 2018

We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.

Generation 107

Generation Terms and Conditions Peer-to-peer Paid Search Agency 107