Customer Experience Matrix

AUGUST 22, 2016

Internal data is most important later in the sales cycle, when prospects and customers are interacting with the company directly. External data is most important at the start, when the company hasn’t identified its target accounts or established direct relationships with them.) Different sources provide different data types.)

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

APRIL 11, 2011

This reinforced and refined my conclusions from last month’s OMMA Metrics conference , which identified the burning industry issues as: - better understanding of the interactions between online and offline events (both advertising and results), and - better scalability for successful online advertising programs.

Conference 120

Conference Advertising Channels Ad Frequency Ad Exchange 120

Customer Experience Matrix

APRIL 10, 2014

Consumers are intuitively reluctant to accept the monopoly relationship, but usually trade away their freedom because no other choice available or in exchange for convenience and low total cost. App developers make a similar calculation, trading lower margins and less control for the larger marketplace and less development expense.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

DECEMBER 22, 2006

The smartphone has three characteristics that mark a radical change in the data available to marketers: real-time location, interaction capabilities, and always-on. Interaction capabilities add more than the obvious advantage of giving you a way to reach the customer or for her to reach out to you. I’m not so sure about that last one.

Work Management 120

Work Management Privacy SMS Marketing Management 120

Customer Experience Matrix

JUNE 25, 2015

This was realistic when interactions were limited to a few company-controlled touchpoints. What’s changed is visibility: marketers now can see vastly more data about their customers and can interact with them through vastly more channels. Each interaction is embedded in the context of a customer’s relationship with the company.

Work Management 120

Work Management Marketing Management Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. It’s been nearly two years since my last review of Treehouse Interactive. It’s been nearly two years since my last review of Treehouse Interactive. Here's an update.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120