Lattice

JANUARY 11, 2016

Our customer success team works very closely with our customers to ensure that value from predictive can be measured and realized. After the basic lead flow (“funnel”) is documented, it’s time for marketing and sales to work together to agree upon SLAs for each funnel stage. Simple Example. Predictive Lead Scoring Example.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring MQL 100

Lattice

MAY 24, 2016

For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). For the past year or so, our product and engineering teams have been hard at work re-architecting our platform to help companies operationalize “Account-Based Everything” across their entire business.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

MAY 13, 2016

Hootsuite presented at the Marketo Summit, and had some great examples of how sales and marketing teams can to be more transparent with one another. During the pilot phase they adjusted the lead flow in a way that wasn’t working for the sales team.

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

JANUARY 6, 2016

This is a great time to put predictive scoring to work! Here’s an example: Highest Leads = Call first thing in the morning; don’t leave a message if you don’t connect. If you’ve ever attended a trade show and brought home buckets of leads you know that many of them just wanted to snag your giveaway and aren’t ready to buy.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Lattice

MARCH 23, 2016

I loved his example of a process that follows this rule: Predictive lead scoring systems. This is critical for any size company; hiring and working with the right people can make or break a company. You realize this when you’re staffing a tradeshow together.

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Lattice

OCTOBER 9, 2015

Many thanks to the entire Vidyard crew for throwing a great event and recognizing our hard work! Most recently our holiday video ( Leads Actually ) was featured on TechCrunch as a top example. Hadfield and taking in all things Vidyard throughout the week. Oh, and we also returned with an extra piece of cute hardware.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

MARCH 15, 2016

Most of the recent advances in AI have been examples of supervised learning. These are methods where the machine is shown examples of good and bad repeatedly until it learns to discern between the the two. Are there sufficient examples of success? We look for at least 100 examples of past success.

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100