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Five Situations Where Marketers Should NOT Use Automation

Webbiquity

It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly.

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The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. Think Skype. For example, 'sent from my iPhone'. Example: Uber credit. Example: share buttons to WhatsApp, Twitter, Facebook, LinkedIn, etc. For example, a survey powered by SurveyMonkey. The Viral Coefficient. Think Spotify.

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How to build a better business with B2B social listening

Sprout Social

Either way, B2B social listening helps put those mentions into context. For example, this shout-out from a satisfied Sprout customer reinforces the fact that our customer support team is crushing it. For example, Skype recently reintroduced its “Away” status feature which resulted in a flurry of different responses from followers.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 It’s almost certainly the #1 social media platform for social selling — learning about individual prospects, networking within accounts, and identifying targeted referral opportunities.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Google Knol, for example.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Google Knol, for example.

Google 150