Social Buyerology: Turning Insight Into Influence
Tony Zambito
JUNE 13, 2011
For many in the world of B2B Marketing, for example, it is hard to resist the impulse to plan for very action-oriented campaigns. . For years and yet still there has been an almost unstoppable inertia on the part of marketing and sales efforts towards affecting an immediate “action” on the part of buyers.
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