Buzz Marketing for Technology

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PR needs to Focus on Conversations

Buzz Marketing for Technology

With the number of traditional publications declining it brings the traditional walls that have been the master of the Public Relations industry down with it. We go from targeting Tier 1, Tier 2 and Tier 3 publications to targeting Tier 1, Tier 2 and Tier 3 conversations! This is really doing the PR industry a disservice.

PR 100
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IBM Social Computing Guidelines

Buzz Marketing for Technology

IBMers should not use these media for covert marketing or public relations. For example, ask permission before posting someones picture in a social network or publishing in a blog a conversation that was meant to be private. This includes not violating the trust of those with whom they are engaging. IBMs business performance.

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A reading list for aspiring knowledge workers. Future Tense:

Buzz Marketing for Technology

Elizabeth Albrycht is a 16-year veteran of high technology public relations practice and co-founder of the New Communications Forum , a conference series designed to bring journalists and marketing and PR professionals together to learn how to use participatory communications tools. One example--LATCH. Crooked Timber.