Vidyard

MARCH 19, 2014

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. Read the full case study for more fun video examples from Taulia. That’s why we were so impressed with Taulia. What’s so different about Taulia?

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Vidyard

MAY 20, 2014

A co-branded guide with our friends at Oracle Marketing Cloud, it’s packed with full of practical B2B video examples and tactics, including examples from B2B companies including Taulia, Cisco, Cvent, General Electric, and more.

Narrowcasting 51

Narrowcasting Video Marketing Marketing Qualified Leads Top of Funnel 51

Convince & Convert

JUNE 25, 2014

If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely list videos you’ve shared from these brands. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Companies are even becoming known for their video content.

Lead Ranking 167

Lead Ranking Narrowcasting Lead Scoring Video Marketing 167

The ROI Guy

DECEMBER 23, 2010

Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.

Social Media 40

Social Media ROI Practices Media 40

ANNUITAS

OCTOBER 26, 2020

For example: Account Based [Demand Marketing], Account Based [Sales Plan], Account Based [Analytics], etc. Marketing is shifting to being less about broadcast and more about narrowcast. With that said, 2021 is about target and focus. Quick bit of history… account-based marketing has been around for decades.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

Vidyard

AUGUST 2, 2013

Some recent examples include Kmart’s Ship My Pants , One Dollar Shave Club , and on the B2B side BlueJean’s The Roominator The traction and ROI that a viral video can create would make any marketer drool. Most of the time, I advise my clients to forgo the word viral and just focus on delivering an awesome campaign.

Viral Marketing 50

Viral Marketing Narrowcasting Video Marketing Youtube 50

Vidyard

JANUARY 19, 2015

Take GE for example ! This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. Even if you have no use whatsoever for a transport truck, you can’t help but want to share it. The only drawback with this concept?

Video Marketing 50

Video Marketing Campaigns Narrowcasting Viral Marketing 50