The Effective Marketer

FEBRUARY 15, 2009

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. In your example, you could own tradeshows or social media while your competitor thrashes with print. I enjoyed reading your perspective. United States License.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JANUARY 25, 2009

For example: Meeting to discuss campaign goals and strategy: this meeting should require attendees to be prepared beforehand by knowing the target market the campaign will focus on, reading results from similar campaigns or from campaigns targeting the same market, and assessing competitors’ actions towards the said market.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Mark Stevens, in his book “Your Marketing Sucks&# has very good examples of what I mean and this is an issue for a future post. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

MARCH 7, 2009

The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. You can leave a response , or trackback from your own site. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” The question about trade shows above, for example. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! What is the risk the company faces? United States License.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JUNE 23, 2009

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. United States License. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JUNE 21, 2009

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. There are several free online courses and resources on the web you can use to learn more about it. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Social Media 100

Social Media Planning Work Management Social Marketing 100

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. LinkedIn profiles are updated. This internal buzz stimulates action.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

The Effective Marketer

FEBRUARY 25, 2009

I also have categories for the type of work that needs to be done, for example “Collateral” for all work related to marketing collateral, “Website” for all website related stuff, and so on. This helps me because I can either check on all “Action” tasks and then check on all “website” related tasks and prioritize.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. This is true with regular media relations, so why do it with bloggers? For example, a list of competitors that run blogs in your client’s industry. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JULY 20, 2012

At one point, Digg was the poster child for Social Media and Web 2.0 I guess Washington Post acquired the team for $12 million, LinkedIn acquired some patents for $4 million, and Beta Works acquired the, I think, the website and the brand for $500,000. Digg, it’s more of like the demise of Digg. It’s not your blog.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

The Effective Marketer

OCTOBER 13, 2010

My biggest disappointed was that the author used mostly well known examples to illustrate his points. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Are we entering a new world, travelling a path very few have survived? We’ll see.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JULY 5, 2009

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 It’s not how long you make it, is how you make it long ”. United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Webbiquity

JUNE 6, 2011

Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! One example, the word: Aware. As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 4, 2010

She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. He references the Communication and Public Relations Generally Accepted Practices (GAP) study which states that PR wins the large majority of control over social media budgets in slightly over 25% of the respondents vs. only 9% for marketing.

Social Media 100

Social Media Demand Generation Agencies Media PR 100