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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu. Marketing Automation: Marketo , Pardot , Act-On. Facebook Blueprint eLearning Courses / Certifications.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

The example report below shows that paid search contributes many more “assisted conversions” than “last click conversions”: Google Analytics Multi-Channel Funnel reports show the variety of ways visitors reach landing pages before converting. Store Visit Conversions.

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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. This is a sample report that gives a high-level overview of audience insights, demographics that are crucial when planning a social media campaign. Below is an example of a Grow overview for sales and marketing.

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Best Practices for Webinar Landing Pages

The Effective Marketer

Let’s take a look at some examples: HubSpot: Click to enlarge. Marketo : Here’s a nice designed webinar page. This is an interesting example of a “webinar series” done badly. This sample webinar page from GigaOm is nicely designed making good use of space, and not trying to do too much.

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How Should I Segment My Database?

Adobe Experience Cloud Blog

For example, you might create segments based on: Job title. By cross-channel behaviors (such as “visiting a tradeshow booth” or “sharing content on Facebook”). To give you a better idea, here are some examples of segments you might want to target. Drop us a line in the comments below, or tweet to us @marketo!

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The Keys to a Five Star Review Program

Adobe Experience Cloud Blog

Birchbox is a great example of a company with a successful loyalty program. For each shipment, you received a box with samples of five different products; then, Birchbox prompts you to write a review for each product. At Marketo, we also find loyalty programs to be extremely valuable. Listen to customer feedback.

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How Mobile App Marketers Can Attain a 360-Degree View of Their Audience

Adobe Experience Cloud Blog

It’s a panoramic view as opposed to the traditional narrow approach of sampling select data, such as downloads and uninstalls. Of course, the term takes its name from the number of degrees in a circle, and, in essence, refers to utilizing a broad, complete, and “all-around” view. How do they use it? When are they most active?