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11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. You could host a contest on social media or share a news report on a current event.

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Digital Marketing for Local Businesses: Few Tips to Be Successful

Valasys

This in turn will facilitate the process of customer acquisition by some positive word-of-mouth marketing (WOMM). Facilitating a special event or deal? At the point when you organize a Facebook webinar/event and can impart it to fans. You can also utilize those emails to request more online feedback! Try Facebook ads.

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Three Ways to Optimize Your Email Marketing Campaigns

Valasys

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

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How to Build Customer Loyalty with Content Marketing

Valasys

The physical spaces such as events are also excellent places to interact with the customers to explore their expectations. This indexing of the popularity of the effectiveness of brands is solely based on insights derived from social media channels, engagement on blogs, news sites, Twitter, YouTube Channels, chat forums, etc.

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AI for B2B Marketing: Roadmap for 2020

Valasys

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

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4 Education Marketing Trends to Keep an Eye on in 2017

Hubspot

Eighty-six percent of colleges already have a presence on YouTube. YouTube continues to improve its own live stream functionality. Any school event can be live streamed (as long as your school policies permit this). Influencer marketing is a form of word of mouth marketing (WOMM), but with a boost. Influencer Marketing.